FCP TUESDAY 24TH MARCH

Poster analysis

These are the posters my group made for Trent PTS targeting the Perinatal market to reach out for support

1. Is the visual powerful? Show it to someone around you, find out how it made them feel.

I think the visual is powerful because it's a more childlike and metaphorical representation of the feelings that parents might be feeling.

My mum thought the colours were bright and contrast well. It is eye catching and very relevant to parents.

2. Will it attract the right attention?

Yes, because of the colours and images used and the fact that it is hand drawn, it is something that a new parent would be interested in looking at because it's similar to other things such as books they would be looking at in this time, it may also attract children who can then get their parents to pay attention to it. It's very unlikely that a teenager or an older person would be interested in looking at these.

3. How do I want the consumer to interact with it? Does that translate?

We want the consumer to call the number or email Trent PTS if they have an issue which is clearly displayed at the bottom of the poster with all of the contact information. We also would like parents to take away one of the blank sheets behind the poster which the arrow indicates, however this could be made a bit more clearly.

4. Hierarchy, what needs to be seen first?

The main text and image on the poster needs to be seen before the PTS information, this is because they need to relate to the feelings on the poster before they would think of contacting them for help. We have made sure this happens by having the image and emotion sentence very large and brightly coloured so that its definitely seen first.

5. Have I made the super important stuff stand out? / Do i really need all the information on there?

Yes the main text about the emotions a parent would be feeling if they are having problems is very big and clear to the reader on first look. We could have maybe added a sentence saying who Trent PTS are and how they can help because if people aren't aware of them they might not know how they could help them.

6. What do I want to achieve from this? Everything I do needs to follow this answer.

For parents with perinatal problems to know that what they are feeling isn't out of the ordinary and that Trent PTS are there to help them.

7. Is my message coming across clearly and well through my visuals?

Yes, I feel the visuals really clearly demonstrate the main points on the posters in a way that the parents can relate to, with the children's toys etc. but also even if they don't have a long time to read the text you can see the main point and emotion in the metaphorical image.

8. Does the design recipe make sense? Communication of visuals - is it cohesive?

Yes, majority of it is hand drawn for the image and parents feelings, then the more serious and factual information about Trent PTS is in a typed font so it doesn't get lost or looked over.

9. Have I used the power of the poster to it's fullest potential?

Yes, by adding all of the relevant information and next steps to take to find help. Also adding the removable blank posters for them to take home and children to colour in so that they don't forget about it.

10. Final touches: Is all the info correct? Definitely no pixelation in visuals?

Yes it is all correct and no pixelation as it was hand drawn.